For the 2025 edition of KEY, we created the “The Courage to Change” corporate campaign, launched on World Energy Day. At the heart of the project was a video production managed at every stage—from scripting and filming to post-production—designed to convey the value of change through an authentic and engaging narrative.
An emotion driving the transition: KEY’s manifesto video
To position KEY – The Energy Transition Expo not merely as an industry event but as a genuine cultural driver of change, we spearheaded the entire conception and production of the “The Courage to Change” manifesto video. Launched on World Energy Day, the short film moves beyond technical narratives to strike a chord of empathy; through three personal stories far removed from the energy sector, it draws a metaphorical parallel regarding the need to face the future with perseverance and vision. It is a powerful narrative that translates the urgency of climate targets into a universal message about the importance of ensuring a high quality of life for future generations.
From strategy to channel: an integrated approach towards 2025
The manifesto video served as the beating heart of a long-term, multichannel institutional campaign designed to engage the community and target audience in the lead-up to the trade fair. From content creation to format planning, we adapted the “Courage to Change” concept across various physical and digital touchpoints, transforming a single event—World Energy Day—into the starting point for an ongoing dialogue about efficiency and renewable resources. The result is a strong, engaging brand positioning capable of driving the conversation on the energy transition.
